Search engine optimization is the process of improving the quality and quantity of organic, non-paid traffic to a website or a web page from search engines.
Search engine optimization is not only important for driving organic, search engine traffic to your website or blog, it also helps with your overall content marketing strategy on social media, paid ad campaigns, and most especially search engine marketing (SEM).
A lot of planning goes into creating an effective SEO strategy. You will need to consider the structure of your site, backlinks, keyword research, metadata, and more.
I am here to walk you through it.
Steps to creating a successful search engine optimization strategy:
Step One: We Meet
This gives us, you + me, a chance to meet and discuss your organization’s goals. Some things to consider include your services, your ideal target audience, and your brand’s purpose. We will meet via Google Meets or Zoom.
Step Two: Research + Data Analysis
- Market Research
- Competitor Research
- Keyword Research
Step Three: A Data-Informed Strategic Search Engine Optimization Plan
- Full Site Audit
- Competitor Analysis
- Content Ideas
- Ideas for Web Design & Web Development
- How To Incorporate Across Content, Social, and Paid Ads
Major Factors for High Performing SEO:
In order for your on-page search engine optimization (SEO) and search engine marketing (SEM) ads to be most effective, we will find and include the best-fit keywords for your business and its audience. It is important to plan out with research and analysis before implementation into web copy. Helps search engines rank and gauge relevancy of websites to audience search results on SERPs.
Keyword Optimized Content and Copywriting
Once the research portion is complete, we will work to incorporate all appropriate keywords into the webcopy, alt text, and meta data on your website or blog.
Ethical Link Building/ Backlinking
Includes external inbound and internal links within the website. Links should be high quality – high authority and on topic. Includes hyperlinks placed on other related websites, review websites and databases, social sharing, and on internal pages. Having many high quality links helps search engine rank and gauge relevancy.
When search engines crawl, or index, a website they review all characteristics of the site, its content, and its structure. Site structure, or architecture, is how the website is designed, how pages are arranged, and how navigation ito information is laid out – via sitemaps. Good structure leads to a good customer experience.
Search Engine Results Page (SERPs)
Search Engine Results Pages (SERPs) – After a user inputs a search term or phrase on a search engine, the page that displays the results is a SERP. It presents the results listed by rank and relevancy according to the search input.
Step Four: Final Meet + Handoff
We meet one last time (or, do we!) to review the findings, answer your questions, brainstorm more ideas, and discuss next steps.
An Important Annual/ Bi-Annual Investment!
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Without a good strategy your digital marketing efforts could be wasted.