Email marketing is about engaging and developing a meaningful relationship with prospects and customers – for initial and repeat conversions. As an organization your strategy would be to engage both to drive conversions.
A lot of time goes into list building, setting up list segmentation, creating landing pages, developing appropriate calls-to-action, crafting a good subject line, crafting message copy, developing content, and managing your email list for email and social marketing campaigns.
Did you know that you can use your email list to create custom and lookalike audiences on Facebook? I can show you how.
What are the best metrics to use for my campaigns? How do I monitor my campaigns? How do I know when things are good? I know what metrics to use and their respective performance thresholds. I will be happy to share that information and make it specific to your industry.
No need to step away from other important business activities. I can do it for you.
Steps to a successful email marketing campaign:
Step One: We Meet
This gives us, you + me, a chance to meet and discuss your organization’s goals. Some things to consider include your services, your ideal target audience, and your brand’s purpose. We will meet via Google Meets or Zoom.
Step Two: Research + Data Analysis
- Market Research
- Review Previous Email Performance Metrics
- SWOT Analysis
Step Three: A Data Informed Plan
- Full Audit of Lead Generation Methods
- SMART Goals
- Brief Analysis
- Content and Campaign Ideas
- Add Email to the Master Content Calendar
Step Four: Meet + Implementation
We meet to review the findings, answer your questions, brainstorm more ideas, and discuss next steps.
An Ongoing Investment!
Book A Call Here!
Without a good strategy your email marketing efforts could be wasted.