First, I’d like to mention that this blog post is crossed posted on my college’s co-op blog, Antioch | Engaged. It was originally entitled, “Video Production: Will Brown ’17 at The Levinson Brothers.” It was originally published on December 8, 2016.
This co-op I opted to work for a local business (in Yellow Springs) called The Levinson Brothers as the Coordinator. The Levinson Brothers is a business that provides its clients with original content, usually, in the form of a video for publishing online to Facebook, youTube, or Vimeo; or to the client’s website.
The first project we did when I came onboard was for 3M. 3M wanted a video that was musical but also described the full range of products and services they provide to their new and onboarding employees. The video was shot within a year of the date prior to the re-shoot (which I was a part of). This shoot also served as a trial project for me as a new employee to see what I knew and how I would work with a team of people I didn’t know. During the shoot, I assisted with the setup of the camera and lighting equipment, setup of the shots and the material that was included, and I served as eyes and ears on matching shot-for-shot with the previous video (production phase). After the shoot, I was responsible for editing the content to match the previous video, check edits with Joel, and send a final edit version to Joel to forward to an animator who would add the various products that came up in the song as overlays on Post-it Notes (post-production) which only took 2 hours to produce a 90 second video.
In this project, I learned a quick and easy technique to mix music audio and voice-over (V.O.) audio in the video to eliminate interferences between the audios.
In another project, I was geared to serve as the editor of either a series of short videos or one longer piece that was also to be an internal circular on the website of Premier Health. In this project, I was part of a larger team which included a few actors, a lighting technician, a sound technician/ boom operator, a grip, a writer/ director, 3-5 Premier Health staffers, and myself as the person on the film slate.
In the end, I was not tasked as the editor due to a tight timeline and the fact that I was needed to help plan and manage a crowdfunding campaign on Kickstarter, which included social media marketing planning. Also, I experience working directly with people involved with bringing the project to life (content creators and the clients).
First Feature Film:
This leads to the next big project that I worked on this quarter: The Kickstarter campaign. The campaign was to generate the final funds to produce the first feature film for the company, entitled…
“BOY BAND: The ❤️Throb Story.” A Musical Comedy Feature Film.
A musical comedy movie about a Boy Band that’s gotten older but hasn’t grown up made locally in Dayton, Ohio by the Levinson Brothers.
Planning for the campaign started a little over a month before its start on August 30th, 2016. I was tasked with: researching other successful campaigns that matched (or were similar) to the one we wished to do; drafting elements for the material for the campaign page; gathering information about the campaign, it’s players, and other details to comply with Kickstarter campaign guidelines and Levinson’s creative flow; helped produce the Kickstarter campaign video (to be posted on campaign page and social media) on scene in Yellow Springs and Dayton Ohio; and as campaign task manager. During the campaign, I was tasked with monitoring the progress of the campaign and making suggestions to updates and social media engagement; and, post updates on the campaign page and social media networks (primarily Facebook and Twitter), as directed. The process of creating the feature film in which I was involved with (pre-production) evoked excitement and fear: the idea that someone’s creative work was going to be made real comes with many mixed emotions.
Digital Media I Produced:
This video produced as a rough cut and test drive of a project for a client (Tungsten Networks) and because I suggested Star Trek as a topic. We ended up publishing to the firm’s digital content streams on YouTube and Facebook.
This video was produced and published as an update for the Kickstarter campaign. We also used it market the firm’s feature film Kickstarter campaign content across its social media channels.
Business Blurb and Role:
The Levinson Brothers, LLC has created content (sometimes hilarious, sometimes inspiring, sometimes informational) for some of the biggest brands in the country: 3M, Conde Nast, Bud Light, DAP, NASA, Nature Valley, Trojan, Cheerios, Essence Magazine, and more. As the firm’s first intern, I assisted in various stages of media production for small and name brand clients; record, edit, and publish media online; assist in setup and running of business Kickstarter campaign for a feature film; publish and monitor business social media accounts via HootSuite.